727 pages of ads in a single edition, Vogue shows the way
Being in ‘vogue’ in a fashionable world
is an intensely challenging task – after all, it’s all about ‘induced epidemics’, to quote George Bernard Shaw. But it’s a plague of another kind steadily overcastting the publishing world and has in fact forced them out of their contented closets – rise of the world wide web and a general decline in consumer reading patterns of magazines & periodicals. How can they survive this onslaught? In more ways than one, it was Newsweek. com, in 2005, which played the lighthouse. Rather than duplicating text from print editions, this online alibi of the weekly included everything from daily breaking news to video blogs from correspondents at the Vatican to podcasts of the Newsweek On Air online radio show. And there, in this transmutation, from a strict magazine player to an overall online entertainment destination lay what pundits call the ‘gateway to the future’.
For Complete IIPM Article, Click on IIPM Article
Being in ‘vogue’ in a fashionable world
is an intensely challenging task – after all, it’s all about ‘induced epidemics’, to quote George Bernard Shaw. But it’s a plague of another kind steadily overcastting the publishing world and has in fact forced them out of their contented closets – rise of the world wide web and a general decline in consumer reading patterns of magazines & periodicals. How can they survive this onslaught? In more ways than one, it was Newsweek. com, in 2005, which played the lighthouse. Rather than duplicating text from print editions, this online alibi of the weekly included everything from daily breaking news to video blogs from correspondents at the Vatican to podcasts of the Newsweek On Air online radio show. And there, in this transmutation, from a strict magazine player to an overall online entertainment destination lay what pundits call the ‘gateway to the future’.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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