GM India reported phenomenal 114% 
rise in sales for August 2007. The company sold 5,817 units as compared to 2,720 units during corresponding period last year. India’s fi ft h largest car maker is gung ho with a slew of model launches in the last couple of years. With the launch of the Spark (Daewoo Matiz of yore), GM continues with the momentum set by the already successful Aveo Sedan. U-VA and Tavera are also holding on to the competition strongly. Analysts believe that the consistent improvement in sales is due to expansion of the product portfolio. With a five model line up, GM perhaps has one of the largest portfolios in the country and therefore with respect to unit distribution, sales comparatively increase over time.
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rise in sales for August 2007. The company sold 5,817 units as compared to 2,720 units during corresponding period last year. India’s fi ft h largest car maker is gung ho with a slew of model launches in the last couple of years. With the launch of the Spark (Daewoo Matiz of yore), GM continues with the momentum set by the already successful Aveo Sedan. U-VA and Tavera are also holding on to the competition strongly. Analysts believe that the consistent improvement in sales is due to expansion of the product portfolio. With a five model line up, GM perhaps has one of the largest portfolios in the country and therefore with respect to unit distribution, sales comparatively increase over time.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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