AGENCY : Publicis
BASELINE : Making more possible
DESCRIPTION: A crowded train, secluded place and enter dacoits. The Sardar leads and chelaas go about snatching anything and everything – a bunch of bananas and even an elderly’s teeth of gold. They stop at a young man who only has an ABN Amro One credit card to offer. The Sardar takes a good look at it and gives him some cash in return as the VO says, “Cash back payiye har kharche par kahin bhi, kabhi bhi...”
4Ps TAKE: Ads like these make one believe that th
e humour quotient in the country has surely upped. Through a very traditional set up, the ad brilliantly brings out the USP – cash back throughout life – in the way that compliments its tagline– making more possible. The fact that even a Sardar of a bunch of goons knows about the offer, speaks volumes about its reach. It is the execution, the details and the crisp editing which makes the ad stand out. Time to laugh all the way to the bank!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-
The Sunday Indian - Greatest News weeklyBASELINE : Making more possible
DESCRIPTION: A crowded train, secluded place and enter dacoits. The Sardar leads and chelaas go about snatching anything and everything – a bunch of bananas and even an elderly’s teeth of gold. They stop at a young man who only has an ABN Amro One credit card to offer. The Sardar takes a good look at it and gives him some cash in return as the VO says, “Cash back payiye har kharche par kahin bhi, kabhi bhi...”
4Ps TAKE: Ads like these make one believe that th
e humour quotient in the country has surely upped. Through a very traditional set up, the ad brilliantly brings out the USP – cash back throughout life – in the way that compliments its tagline– making more possible. The fact that even a Sardar of a bunch of goons knows about the offer, speaks volumes about its reach. It is the execution, the details and the crisp editing which makes the ad stand out. Time to laugh all the way to the bank!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-
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http://pankajnegiz.spaces.live.com/
http://iipminternational.spaces.live.com/
http://iipm-iipmschool.spaces.live.com/
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