AGENCY: Contact Advertising
BASELINE: Smarter Choice
DESCRIPTION: A girl explains what’s multi-tasking for her – dating many guys. For a boss, it is giving 10 different orders to 10 different people at the same time, including one to fire an employee. For a musician it’s playing many instruments. The ad ends with aVO, “Are you as good at multi-tasking as the AMD dual core processor? Participate in the AMD King of multi-tasking contest...”
4Ps TAKE: Well, this is the age of multi-tasking and the ad cashes in on t
he quest of more and more people to manage several tasks at one time. The ad ably brings about the single minded focus, which is to promote AMD’s dual core processor. The storyboard is gripping and well executed. The communication is bang on, as it targets anyone who is all for multi-tasking through a contest. Don’t know how many will participate in it, but AMD will surely establish its prowess through the event and the ads around it. Now, that’s what we call a multi-tasking ad.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
BASELINE: Smarter Choice
DESCRIPTION: A girl explains what’s multi-tasking for her – dating many guys. For a boss, it is giving 10 different orders to 10 different people at the same time, including one to fire an employee. For a musician it’s playing many instruments. The ad ends with aVO, “Are you as good at multi-tasking as the AMD dual core processor? Participate in the AMD King of multi-tasking contest...”
4Ps TAKE: Well, this is the age of multi-tasking and the ad cashes in on t
he quest of more and more people to manage several tasks at one time. The ad ably brings about the single minded focus, which is to promote AMD’s dual core processor. The storyboard is gripping and well executed. The communication is bang on, as it targets anyone who is all for multi-tasking through a contest. Don’t know how many will participate in it, but AMD will surely establish its prowess through the event and the ads around it. Now, that’s what we call a multi-tasking ad.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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