Nissan’s latest ‘ultra-small’ idea for India needs a massive radical re-thinking! It’s retreat time..
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When the world sprung up at the announcement of the $2440 (Rs.100,000) car from Tata Motors, many also voiced their opinion on the non-viability of the same... but Tata moved on. And for those who glared hard at the Indian car-maker for its audacity, here’s a chance to repeat the exercise. But this time, it’s the Japanese Nissan with a $3000 car concept for India! Indeed today, the sight of a four-member Indian family on a two-wheeler – their family vehicle – is no rare sight. But does this mean that 1.09 billion Indians who own no cars crave for an ‘A-minus’ pedigree?
For Complete IIPM Article, Click on IIPM Article
.When the world sprung up at the announcement of the $2440 (Rs.100,000) car from Tata Motors, many also voiced their opinion on the non-viability of the same... but Tata moved on. And for those who glared hard at the Indian car-maker for its audacity, here’s a chance to repeat the exercise. But this time, it’s the Japanese Nissan with a $3000 car concept for India! Indeed today, the sight of a four-member Indian family on a two-wheeler – their family vehicle – is no rare sight. But does this mean that 1.09 billion Indians who own no cars crave for an ‘A-minus’ pedigree?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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