Delhi is scheduled to be the first city to g
et a Starbucks outlet. This iconic American coffee chain has taken up a 2,000 sq. ft . area in the city’s Saket’s Select Citywalk, an expensive mixed use development area that will be operational in August. The $7.8 billion coffee retailer plans to stay in Delhi in the first year with five openings. It expects to set shop in the Delhi by October this year. Starbucks’ strategies would, of course, be dependant on the go-ahead from the government. The coffee retailer’s request to FIPB, was earlier rejected owing to lack of lucidity on the foreign shareholding pattern of the proposed Indian venture.
For Complete IIPM Article, Click on IIPM Article
et a Starbucks outlet. This iconic American coffee chain has taken up a 2,000 sq. ft . area in the city’s Saket’s Select Citywalk, an expensive mixed use development area that will be operational in August. The $7.8 billion coffee retailer plans to stay in Delhi in the first year with five openings. It expects to set shop in the Delhi by October this year. Starbucks’ strategies would, of course, be dependant on the go-ahead from the government. The coffee retailer’s request to FIPB, was earlier rejected owing to lack of lucidity on the foreign shareholding pattern of the proposed Indian venture.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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