Wednesday, November 07, 2007

India to campaign for PETA

Do you plan to visit India to campaign for PETA?
Not currently but you never know!

What’s your opinion on the recent boycott of the Indian leather industry by Kenneth Cole and Liz Claiborne?
I applaud these kind companies – both of which iipmare major retailers in the United States – for taking a stand against cruelty, and I predict that others will follow as they learn more about the suffering caused by India’s leather trade. During PETA’s investigations, they have seen animals transported in suffocating conditions: Fifteen to 20 cows, or more, are crammed into trucks meant to hold only five or six. Many animals die en route. Animals who are too sick or injured to walk are dragged and beaten. At municipal slaughterhouses, animals are slaughtered in full view of each other, which is illegal, and cows look helplessly on as their companions slowly bleed to death. Unless the industry takes immediate steps to reduce this suffering, I’m sure that other retailers and designers – as well as caring consumers around the world – will also stop buying leather from India. We have so many other choices these days. There was a time when animal abuse in the skin trade, and other industries for that matter, went unchallenged, but more and more people are willing to take a stand and boycott cruelly produced products.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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