Brand Loyalty is considered to be the ultima
te goal of any marketer, especially in a highly cluttered and fragmented market place. And who could do it better than Maggi, a brand that introduced instant cooking to India and has become a favourite snack food for millions. Nokia, on the other hand is the most user friendly phone in India, a fact that has made millions of users chose Nokia as their first (and maybe even second) phone. Google is another brand that has become synonymous with Internet search and qualifies this list. Such is the user interface of Google, most end up making it their home page and becoming die hard Googlites. Newspapers like TOI & HT also expectedly pop up in the list.
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Source : IIPM Editorial, 2008
te goal of any marketer, especially in a highly cluttered and fragmented market place. And who could do it better than Maggi, a brand that introduced instant cooking to India and has become a favourite snack food for millions. Nokia, on the other hand is the most user friendly phone in India, a fact that has made millions of users chose Nokia as their first (and maybe even second) phone. Google is another brand that has become synonymous with Internet search and qualifies this list. Such is the user interface of Google, most end up making it their home page and becoming die hard Googlites. Newspapers like TOI & HT also expectedly pop up in the list.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
the ranks, but is on a high with a rise of 48 points in market share for 2006. The company has a clear focus to innovate a n d grow its range of offerings through strong link with the customers. With these two giants on a high, the smaller players like American Express (10.73%), JCB (1.22%) and Diners Club (0.43%) should either pull up their socks fast or else be prepared to be taken over by the behemoths. A Nilson Report suggests that the plastic trend is not merely a passing phase; it extrapolates that by 2010, credit cards will capture 47% of payment system options. During the last decade, cash and cheque payments in the US dropped from 77% to 50% and card usage rose from 21% to 40%. Furthermore, there has been a steep growth in internet retailing. An AC-Nielsen report confirms that more than 627 million people have shopped online. Although, internet retailing is still growing from a relatively small base, it is clearly making life even better for the credit card majors. And with widespread proliferation of the concept of plastic money in the developing world, this industry is just beginning to spread its wings globally, whether or not the ‘green brigade’ approves!