Are celebs paid monster-bucks for their glamour, star attraction and red-hot performance curve in their area of showbiz, or snow-white morality and politically correct image in the public space?
Ad film-maker Prahlad Kakkar insists that “How hypocritical and corny can society get? I think most of the men could secretly wonder how better endowed the Golf Superstar is compared to them, to rattle-up such a fantastic score-card! I would advise Tiger to immediately relocate to France, the one place on earth where girlfriends and mistresses are perceived as trophies and winning advantages! Jacques Chirac at age 80, is still on the job [if reports are to be believed], so Tiger could be a God there!” Media Entrepreneur & Chairman of PNC, Pritish Nandy dismisses it disdainfully as he says, “It’s a reflection of the double-faced and hypocritical times we live in. We’ve had far more scandalous goings which have not been talked about.” Nandy points out that the Western Media – US especially – believes that celebrities should lead sanitised, squeaky-clean lives and be held up as models of virtue and values. “Do you know that reports and statistics have indicated that nine out of ten marriages collapse in the US because of infidelity? Which planet are they living in?!” questions Nandy.
Chicago-based ad-person Namita Sen, however, is hopping mad! “It’s a disgrace! Sure the sponsors pick up a celeb for skills he/she exhibits in his/her chosen field, but not at the expense of immoral and irresponsible behaviour! Once you are in the public domain, revered, idolised and hero-worshipped by your zillion-fans, you have a moral obligation to not ‘be seen’ doing anything that would tarnish this image. Agreed they are also human beings with their share of weaknesses, but for gawdssake, at least be discreet.” Mumbai-based housewife, Suman Mehra agrees, “It’s shocking! I loved Tiger Woods. He was cool, sexy and charismatic with a gorgeous wife and lovely kids. What a creep he turned out to be! He’s bad news as a brand ambassador. A brand is about reflecting core values.”
Ad film-maker Prahlad Kakkar insists that “How hypocritical and corny can society get? I think most of the men could secretly wonder how better endowed the Golf Superstar is compared to them, to rattle-up such a fantastic score-card! I would advise Tiger to immediately relocate to France, the one place on earth where girlfriends and mistresses are perceived as trophies and winning advantages! Jacques Chirac at age 80, is still on the job [if reports are to be believed], so Tiger could be a God there!” Media Entrepreneur & Chairman of PNC, Pritish Nandy dismisses it disdainfully as he says, “It’s a reflection of the double-faced and hypocritical times we live in. We’ve had far more scandalous goings which have not been talked about.” Nandy points out that the Western Media – US especially – believes that celebrities should lead sanitised, squeaky-clean lives and be held up as models of virtue and values. “Do you know that reports and statistics have indicated that nine out of ten marriages collapse in the US because of infidelity? Which planet are they living in?!” questions Nandy.
Chicago-based ad-person Namita Sen, however, is hopping mad! “It’s a disgrace! Sure the sponsors pick up a celeb for skills he/she exhibits in his/her chosen field, but not at the expense of immoral and irresponsible behaviour! Once you are in the public domain, revered, idolised and hero-worshipped by your zillion-fans, you have a moral obligation to not ‘be seen’ doing anything that would tarnish this image. Agreed they are also human beings with their share of weaknesses, but for gawdssake, at least be discreet.” Mumbai-based housewife, Suman Mehra agrees, “It’s shocking! I loved Tiger Woods. He was cool, sexy and charismatic with a gorgeous wife and lovely kids. What a creep he turned out to be! He’s bad news as a brand ambassador. A brand is about reflecting core values.”
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
No comments:
Post a Comment