Being a farmer was never an occupation choice for the über. But thanks to Zynga Games’ Facebook application, Farmville, playing farmer has become the latest fad among Netizens. But how about doing some farming in reality? If Facebook’s Farmville has brought out the farmer in netizens, then Nirvana Farms gives a chance to do some real farming, where people can actually own a farm beside their house or engage in community farming at a place not more than 100 kilometers from Mumbai. Conceptualised by Disha Direct, a leading real estate marketing organisation, Nirvana Farms merges the exciting experience of farming with an ideal opportunity to participate in sowing, ploughing and reaping a harvest of choicest variety. Under the able guidance of a horticulturist, the dwellers of Nirvana Farms can participate in farming a crop of their choice. Apart from availing self participation in the initiative, the dwellers are also entitled to the option of receiving fresh farm produce free for five years. Who said innovation is dead in real estate?!
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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