It was rumoured for quite sometime that Google would launch a TVC. It all started when CEO Eric Schmidt implied in a Twitter post that there could be one ad during the third quarter. Apparently, all the rumours were true. Google made its first major push into TV advertising. Google took this bold step by running its commercial during the third quarter of the Super Bowl Games. The ad called ‘Parisian Love’ is the story about a grad student who goes to study in Paris, falls in love and marries a highly literate Parisian beauty, told beautifully in the language of ‘Search’, synonymous with Google. As it turns out, the ‘Parisian Love’ ad has been on YouTube since November 19, 2009, as part of Google’s ‘Search Stories’ ad campaign; but this was online only until the Super Bowl. The ad had chalked up over a million views on YouTube. Evidently. Google’s ads could be a response to newer players like Bing (from Microsoft) coming up stronger than expected.
For more articles, Click on IIPM Article.Amir Moin
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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