Punita Lal
Executive Director Marketing, Beverages, PepsiCo India
Punita Lal’s journey from the creative environs of advertising transcended to the strategic wide screen of marketing when she joined PepsiCo in 2002. She oversaw the Absolutely Mangolicious campaign of rebranding Slice in 2008 and led from the front in the launch of packaged lemon juice Nimbooz before last summer. The unique highlight in her stint at Pepsico is important role in strategizing the advertising and launch of the Give Us Your Dillicious Flavour campaign for the India’s highest selling potato chips, Lays. Apart from the star performances, the rebranding of the Youngistan campaign and the launch of the ‘Smart Choice’ Cafes in select cities of India also add to his multidimensional visions and marketing insight.
Executive Director Marketing, Beverages, PepsiCo India
Punita Lal’s journey from the creative environs of advertising transcended to the strategic wide screen of marketing when she joined PepsiCo in 2002. She oversaw the Absolutely Mangolicious campaign of rebranding Slice in 2008 and led from the front in the launch of packaged lemon juice Nimbooz before last summer. The unique highlight in her stint at Pepsico is important role in strategizing the advertising and launch of the Give Us Your Dillicious Flavour campaign for the India’s highest selling potato chips, Lays. Apart from the star performances, the rebranding of the Youngistan campaign and the launch of the ‘Smart Choice’ Cafes in select cities of India also add to his multidimensional visions and marketing insight.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
No comments:
Post a Comment