India’s performance at the World Cup left quite a few bra
nds re-thinking their association with cricket. What can be called the last nail in the coffin – is BCCI’s take on the matter. The board has restricted every player’s endorsements to three products. Not more than two players can endorse a sponsor other than that contracted to the board. Only the captain is allowed to write columns. It also issued show cause notices to Tendulkar and Yuvraj for their comments in media which violated the ‘Player Code of Conduct’. Also, the present graded contract system has been done away with and instead an incentive based model has been introduced. However, there is a lot more in fine print which is debatable . Mean- while, media baron, Subhash Chandra has announced the launch of Indian Cricket League (parallel domestic competition) that might end BCCI’s monopoly over the sport.
For Complete IIPM Article, Click on IIPM Article
nds re-thinking their association with cricket. What can be called the last nail in the coffin – is BCCI’s take on the matter. The board has restricted every player’s endorsements to three products. Not more than two players can endorse a sponsor other than that contracted to the board. Only the captain is allowed to write columns. It also issued show cause notices to Tendulkar and Yuvraj for their comments in media which violated the ‘Player Code of Conduct’. Also, the present graded contract system has been done away with and instead an incentive based model has been introduced. However, there is a lot more in fine print which is debatable . Mean- while, media baron, Subhash Chandra has announced the launch of Indian Cricket League (parallel domestic competition) that might end BCCI’s monopoly over the sport.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Also Read the Following Websites:-
www.pankajnegi.wordpress.com/2006/09/09/iipm-websites
www.goarticles.com/cgi-bin/showa.cgi?C=271567
www.managementschool.blogmatrix.com/:entry:managementschool-2006-12-01-0003
www.slury.com/story/story-about-iipm-indian-institute-planning-management
www.joeuser.com/Articles.asp?AID=129532
http://www.iipm-newsarticle.blogspot.com/
http://www.iipmedi-iipm.spaces.live.com/
http://www.iipm-bestarticle-iipm.spaces.live.com/
http://www.iipm-best-edition.spaces.live.com/
www.pankajsir.42tales.com/iipm-ranked-ahead-of-five-of-the-iims-post489
http://www.iipmfaculty.com/
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