BASELINE : The no-nonsense car
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GENCY : JWT
4Ps TAKE : Ford Fusion has come up with a great functional ad in the online space, which entices internet aficionados to click on the ad and register instantly for a test drive. Now, if that is not a power idea to propel consumers closer towards the point of purchase, what is? In the easy-flowing flash player enabled ad, the creative brains list out the key features of the brand–luxurious two tone interiors, advanced 1.6L Duratec engine, flexi boot space, et al. The slideshow ends with the announcement that the car is priced at Rs.5.70 lakh. The single-minded focus is to make the target group (professionals) Go Fida on the affordability, comfort and style factors...
For Complete IIPM Article, Click on IIPM Article
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GENCY : JWT4Ps TAKE : Ford Fusion has come up with a great functional ad in the online space, which entices internet aficionados to click on the ad and register instantly for a test drive. Now, if that is not a power idea to propel consumers closer towards the point of purchase, what is? In the easy-flowing flash player enabled ad, the creative brains list out the key features of the brand–luxurious two tone interiors, advanced 1.6L Duratec engine, flexi boot space, et al. The slideshow ends with the announcement that the car is priced at Rs.5.70 lakh. The single-minded focus is to make the target group (professionals) Go Fida on the affordability, comfort and style factors...
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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