...but will Sansa Connect be able to dent its popularity?
It
has almost become a routine in the global music industry. Every time a company moves in with a new portable music player, it is almost always tipped as the iPod killer. Be it Microsoft Zune or the host of portables launched by Creative and Sony in the recent past, almost all of them were touted as the gen-next music gadgets, but interestingly, each one of them failed to live up to the benchmark that has been set and seemingly sealed by Apple’s iPod.
For Complete IIPM Article, Click on IIPM Article
It
has almost become a routine in the global music industry. Every time a company moves in with a new portable music player, it is almost always tipped as the iPod killer. Be it Microsoft Zune or the host of portables launched by Creative and Sony in the recent past, almost all of them were touted as the gen-next music gadgets, but interestingly, each one of them failed to live up to the benchmark that has been set and seemingly sealed by Apple’s iPod.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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