Now the sweepstakes in the Indian ice cream mart will be ab
out healthy offerings, even as HLL tries to ramp up its food portfolio Alexander invaded this country after conquering vast tracts across the globe. However, in India, his dreams were shattered and he had to withdraw. With a zest matching that of Alexander, many multinational corporations raided the desi soil, but only a few were successful in capturing the market. FMCG giant Hindustan Lever Limited’s (HLL), food ventures (Annapurna wheat flour and salt, Bru, Knorr, Kwality Walls, et al) in India may not have failed like Alexander did, but have nevertheless been overshadowed by nimbler rivals.
For Complete IIPM Article, Click on IIPM Article
out healthy offerings, even as HLL tries to ramp up its food portfolio Alexander invaded this country after conquering vast tracts across the globe. However, in India, his dreams were shattered and he had to withdraw. With a zest matching that of Alexander, many multinational corporations raided the desi soil, but only a few were successful in capturing the market. FMCG giant Hindustan Lever Limited’s (HLL), food ventures (Annapurna wheat flour and salt, Bru, Knorr, Kwality Walls, et al) in India may not have failed like Alexander did, but have nevertheless been overshadowed by nimbler rivals.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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