HEADLINE: Freedom
BASELINE : Make everyday exciting
4Ps TAKE : An iceberg, cute but huge polar bears, a giant blu
e Ford Endeavour 4x4 (gelling well with the bluish white background) with the ski boards on its carrier: what a cool visual, literally! The communication focuses on the vehicle’s 4 golden USPs: power of 2.5L Duratorq TDCi engine, luxurious new interiors with 6CD MP3 player, engine immobiliser & anti-theft alarm, and easy manoeuvrability across any terrain. The power idea is to attract the target consumers (of course with big families or those interested in adventure sports, mountaineering, et al) through the headline which promises Freedom. The reward to the prospect is the freedom from hassles with the new SUV from Ford and yet make everyday exciting. The visual aptly communicates how one can feel perfectly at home in any ‘tough’ condition. So are you ready to hit the road in this new beauty?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
BASELINE : Make everyday exciting
4Ps TAKE : An iceberg, cute but huge polar bears, a giant blu
e Ford Endeavour 4x4 (gelling well with the bluish white background) with the ski boards on its carrier: what a cool visual, literally! The communication focuses on the vehicle’s 4 golden USPs: power of 2.5L Duratorq TDCi engine, luxurious new interiors with 6CD MP3 player, engine immobiliser & anti-theft alarm, and easy manoeuvrability across any terrain. The power idea is to attract the target consumers (of course with big families or those interested in adventure sports, mountaineering, et al) through the headline which promises Freedom. The reward to the prospect is the freedom from hassles with the new SUV from Ford and yet make everyday exciting. The visual aptly communicates how one can feel perfectly at home in any ‘tough’ condition. So are you ready to hit the road in this new beauty?For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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Maya jaal spreads far & wide!
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!
Serious dangers
Colourful
Hazards related to kidney, liver and lungs
Stock ‘boom’!
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