Of hits and misses at Cannes this year
With
every passing year, the presence of Indian advertising at Cannes is going up along with the Lions that are brought home. However, the debate still rages on – has Indian advertising made its mark globally? Cannes has proved to be of little help in settling the debate. Nevertheless, here’s a round-up of the Indian story at Cannes this year. A total of 12 awards fell in India’s kitty at Cannes Lions Advertising Festival this year. 7 Indian agencies have won Lions this year, compared to 6 last year. In the Direct Lion category, Everest Brand Solutions (Soundsmiths) and O&M (Hutch) got a bronze, each. “ Winning Cannes is like winning Wimbledon. In that sense, it’s really a great high, both for the individual & the agency,” says Makarand V. Patil, Creative Director, Everest Brand Solutions. JWT’s ‘Nodding Bull’ promo, based on Indian superstitions was awarded the Promo Lion. It is interesting to note, India left its mark even in a relatively new category – Radio Lions with Ambience Publicis (Bullzi) and Leo Burnett (girl child) winning a silver each. K.V. Sridhar, National Creative Director, Leo Burnett, opines, “I was extremely happy with India showing a 360 degree progress by winning in the radio category. A Lion is after all a ‘Lion’, so all mediums are important. It is commendable that India has acquired this leap in just 10 years, visà -vis those countries that are operating since the last 30-40 years.”
With
every passing year, the presence of Indian advertising at Cannes is going up along with the Lions that are brought home. However, the debate still rages on – has Indian advertising made its mark globally? Cannes has proved to be of little help in settling the debate. Nevertheless, here’s a round-up of the Indian story at Cannes this year. A total of 12 awards fell in India’s kitty at Cannes Lions Advertising Festival this year. 7 Indian agencies have won Lions this year, compared to 6 last year. In the Direct Lion category, Everest Brand Solutions (Soundsmiths) and O&M (Hutch) got a bronze, each. “ Winning Cannes is like winning Wimbledon. In that sense, it’s really a great high, both for the individual & the agency,” says Makarand V. Patil, Creative Director, Everest Brand Solutions. JWT’s ‘Nodding Bull’ promo, based on Indian superstitions was awarded the Promo Lion. It is interesting to note, India left its mark even in a relatively new category – Radio Lions with Ambience Publicis (Bullzi) and Leo Burnett (girl child) winning a silver each. K.V. Sridhar, National Creative Director, Leo Burnett, opines, “I was extremely happy with India showing a 360 degree progress by winning in the radio category. A Lion is after all a ‘Lion’, so all mediums are important. It is commendable that India has acquired this leap in just 10 years, visà -vis those countries that are operating since the last 30-40 years.”Read More:-
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Private emotion… ...As private jets become big bus...
Mackenna’s Gold
Tennis’ ace for humanity
Olay Olay for P&G in India!
Mahindra goes all out in used car segment
Committing for a lifetime…
The ‘democratic’ route to self-destruction?
Nine Jersey Nights...
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