Tuesday, April 08, 2008

Indian Malls

Sadly, Indian malls lack the concept of store differentiation and brand building as they have till now focussed only on location and ambience tricks. Consider this. How is a TDI Mall different from an Ansal’s Plaza or a Spencer’s Plaza...? You got it! One is as good, or as bad as the other. To this Analyst Prakhar Sharma of CLSA is vitriolic when he comments to us, “Malls don’t have a positioning strategy like products have.” Jones Lang LaSalle Meghraj’s India Retail Report 2007 blasts out the same concept, “As the market grows and matures...at one end of the scale, the market is seeing growth in large one-stop malls, combining mixed use concepts – eating, multiplexes, entertainment and infotainment...” Will top players – Tatas, Rahejas, Piramals, Goenkas, et al – pave a different positioning route for malls? Creditably, new organised retailers such as Reliance Fresh, Essar Mobile, Subhiksha, US Dollar store, Reliance World, Big Apple etc have set their feet on ground with clearly differentiated positioning strategies and unique business models.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read More:-
Posted by at
Labels: , , , , , , , , , ,

1 comment:

Anonymous said...

You write very well.

6:10 AM

Post a Comment

Subscribe to: Post Comments (Atom)