As a retail explosion smothers the horizon, branding will decide who wins…
Venture on a mere drive around your city today, and you see it. Tu
rn on the television or the radio, flip through your favourite magazine, navigate the web, and chances are more often than not, you’ll discover it streaming its already-blazing path into everyday consciousness. Think anything remotely associated with the terms ‘consumer’ and ‘shopping’, and you’re struck by a phrase that is representative of perhaps the largest and most pervasive global corporate movement of our times, the retail revolution. We’re all familiar with the likes of the fabulously successful and popular Pantaloon, Shopper’s Stop, Hypercity, Madura Garments, Food World, Café Coffee Day etc. operating in the country, as we are equally aware of the promise that colossal inroads made by behemoths like Reliance, Aditya Birla Group and the Bharti-Wal-Mart consort into the Indian retail industry hold for the consumer. Add to this the fact that the proportion of the organised retail segment constitutes a minuscule 4.6% of the vastly unorganised US$270 billion Indian retail market (latest AT Kearney estimates), and it’s evident enough that all the activity being reveled in currently forms just the tip of the trading iceberg!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Venture on a mere drive around your city today, and you see it. Tu
rn on the television or the radio, flip through your favourite magazine, navigate the web, and chances are more often than not, you’ll discover it streaming its already-blazing path into everyday consciousness. Think anything remotely associated with the terms ‘consumer’ and ‘shopping’, and you’re struck by a phrase that is representative of perhaps the largest and most pervasive global corporate movement of our times, the retail revolution. We’re all familiar with the likes of the fabulously successful and popular Pantaloon, Shopper’s Stop, Hypercity, Madura Garments, Food World, Café Coffee Day etc. operating in the country, as we are equally aware of the promise that colossal inroads made by behemoths like Reliance, Aditya Birla Group and the Bharti-Wal-Mart consort into the Indian retail industry hold for the consumer. Add to this the fact that the proportion of the organised retail segment constitutes a minuscule 4.6% of the vastly unorganised US$270 billion Indian retail market (latest AT Kearney estimates), and it’s evident enough that all the activity being reveled in currently forms just the tip of the trading iceberg!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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