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Tuesday, April 08, 2008

Indian Malls

Sadly, Indian malls lack the concept of

store differentiation and brand building as they have till now focussed only on location and ambience tricks. Consider this. How is a TDI Mall different from an Ansal’s Plaza or a Spencer’s Plaza...? You got it! One is as good, or as bad as the other. To this Analyst Prakhar Sharma of CLSA is vitriolic when he comments to us, “Malls don’t have a positioning strategy like products have.” Jones Lang LaSalle Meghraj’s India Retail Report 2007 blasts out the same concept, “As the market grows and matures...at one end of the scale, the market is seeing growth in large one-stop malls, combining mixed use concepts – eating, multiplexes, entertainment and infotainment...” Will top players – Tatas, Rahejas, Piramals, Goenkas, et al – pave a different positioning route for malls? Creditably, new organised retailers such as Reliance Fresh, Essar Mobile, Subhiksha, US Dollar store, Reliance World, Big Apple etc have set their feet on ground with clearly differentiated positioning strategies and unique business models.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, April 02, 2008

A tale of a dozen Lions

Of hits and misses at Cannes this year
With

every passing year, the presence of Indian advertising at Cannes is going up along with the Lions that are brought home. However, the debate still rages on – has Indian advertising made its mark globally? Cannes has proved to be of little help in settling the debate. Nevertheless, here’s a round-up of the Indian story at Cannes this year. A total of 12 awards fell in India’s kitty at Cannes Lions Advertising Festival this year. 7 Indian agencies have won Lions this year, compared to 6 last year. In the Direct Lion category, Everest Brand Solutions (Soundsmiths) and O&M (Hutch) got a bronze, each. “ Winning Cannes is like winning Wimbledon. In that sense, it’s really a great high, both for the individual & the agency,” says Makarand V. Patil, Creative Director, Everest Brand Solutions. JWT’s ‘Nodding Bull’ promo, based on Indian superstitions was awarded the Promo Lion. It is interesting to note, India left its mark even in a relatively new category – Radio Lions with Ambience Publicis (Bullzi) and Leo Burnett (girl child) winning a silver each. K.V. Sridhar, National Creative Director, Leo Burnett, opines, “I was extremely happy with India showing a 360 degree progress by winning in the radio category. A Lion is after all a ‘Lion’, so all mediums are important. It is commendable that India has acquired this leap in just 10 years, visà-vis those countries that are operating since the last 30-40 years.”

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, April 01, 2008

BRAND: Ford

HEADLINE: Freedom
BASELINE : Make everyday exciting
4Ps TAKE : An iceberg, cute but huge polar bears, a giant blu

e Ford Endeavour 4x4 (gelling well with the bluish white background) with the ski boards on its carrier: what a cool visual, literally! The communication focuses on the vehicle’s 4 golden USPs: power of 2.5L Duratorq TDCi engine, luxurious new interiors with 6CD MP3 player, engine immobiliser & anti-theft alarm, and easy manoeuvrability across any terrain. The power idea is to attract the target consumers (of course with big families or those interested in adventure sports, mountaineering, et al) through the headline which promises Freedom. The reward to the prospect is the freedom from hassles with the new SUV from Ford and yet make everyday exciting. The visual aptly communicates how one can feel perfectly at home in any ‘tough’ condition. So are you ready to hit the road in this new beauty?

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, March 27, 2008

Private emotion… ...As private jets become big business!

How

about the A380 being used as a private jet! Astounding isn’t it? The news comes as A380 maker Airbus has announced that it will supply the aircraft to a private party beyond the US and Europe (you heard it) for private use! Figuratively, the Airbus A380 is a massive aircraft by all means. This $300 million plane can carry over 850 persons non-stop across really long distances. In a time crunched business world of the 21st century, air transportation has become more of a necessity rather than a luxury. Massive advancements in the aviation industry has shortened travel times significantly; therefore becoming a preferred avenue for A to B transportation. However, after terrorist strikes have started targeting ‘public’ aircraft, it appears that there is a gradual shift towards ‘private’ aircraft. These ensconced spaces in the air not only allow secured transportation but also the freedom to travel anytime from anywhere! According to analyst Hitesh Raj Bhagat, “with facilities like ‘part ownership’, private jets have become means of personal transportation for the ultra rich.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, March 25, 2008

Mackenna’s Gold

Fools may rush in where angels fear to trea

d. But when it comes to the financial services sector in India, it would be foolish not to jump into the business if you have the brains, the money and the chutzpah. Take the case of the Bajaj group. Soon, a time will come when the fi nancial services arm of the group comprising auto finance and the insurance company Bajaj Allianz will be much bigger than the parent company Bajaj Auto. And why not? Financial services is one of the most lucrative sectors to be in at the moment; with growth prospects appearing absolutely mouth watering. Just a few numbers to convince those who are sceptical about the future. Growing at a compounded rate of 13% ever since private players were allowed entry, the mutual funds market is now worth $ 45 billion; it should cross $ 100 billion by 2012. The insurance market is already worth $ 10 billion and is expected to swell to $ 25 billion by 2010. And by 2015, the market size could well exceed $ 60 billion! Retail banking and consumer finance segments too have been growing at more than 30% a year for the last decade or so. This segment will possibly become a $ 200 billion behemoth by 2012. Ditto with retail brokerage where outfits like India Bulls and Reliance Money are making waves. Is it any surprise then that both Ratan Tata and Kumar Mangalam Birla continue to hanker after this sector despite so many setbacks?

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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