Getting more 'idiot'ically inclined

Anil Dhirubhai Ambani Group (ADAG) is all set to hike its stake in the TV today Network, broadcasters of 24x7 news channels–Aaj Tak, Headlines Today and Tej. ADAG has made an open offer to TV Today Group to acquire an additional 20% stake in the media company through Reliance Capital. The proposed price by ADAG is Rs.130.50 per share. ADAG currently holds more than 12% stake in the company. However, Reliance has made it clear that it does not intend any management change and the hike is solely with an investment purpose. The TV Today Group is looking at launching regional channels in the coming months.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Another iPod killer on the prowl!

...but will Sansa Connect be able to dent its popularity?
It has almost become a routine in the global music industry. Every time a company moves in with a new portable music player, it is almost always tipped as the iPod killer. Be it Microsoft Zune or the host of portables launched by Creative and Sony in the recent past, almost all of them were touted as the gen-next music gadgets, but interestingly, each one of them failed to live up to the benchmark that has been set and seemingly sealed by Apple’s iPod.

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Source : IIPM Editorial, 2007


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

A loaded revolver...

...ready to be shot any moment; that’s how interest rates seem to the borrowers
Imagine opening your eyes sleepily in the morning, and realizing that you are looking down the wrong side of a double barreled automatic Magnum. And now imagine that the person with the Monalisa smile holding the Magnum right up your temple is none other than our sweet dear Finance Minister, Mr. P. Chidambaram. Tough to imagine? Well, just ask any of the lakhs who’ve taken loans from banks; and wake up each day feeling like sitting ducks with each interest hike that Mr.Chidambaram undertakes akin to a killing bullet.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

BRAND: Dabur Real

BASELINE: Five oranges per glass
AGENCY: Lowe
4Ps TAKE: Want more, slurp more… that’s what this me-too ad says. Remember Aamir Khan goburp burp in the Coca-Cola ad? Well, Dabur has decided it will go slurp, slurp now. Though the ad has a colourful and eye-catching background (of a historical monument) and is executed well, it lacks meaning. What was the message? That if you slurp in public you will get more Dabur juice to drink? Beg your pardon, but that’s the stuff that only ads are made of, in real life all you will get are a thousand raised eyebrows and a few hundred looks of contempt. What’s more, the ad completely gives the product attributes a miss. It tries to be funny but falls flat on its face and fails on almost all parameters. No positioning, no clinching benefit to the brand and no signs of a brand personality. At a time when health is on almost everyone’s mind, the ad comes up with an inane me-too idea, which ends up saying nothing at all. Guys, the product is healthy & fizz-less. How about working on them next time.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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BRAND : Ford Fusion

BASELINE : The no-nonsense car
AGENCY : JWT
4Ps TAKE : Ford Fusion has come up with a great functional ad in the online space, which entices internet aficionados to click on the ad and register instantly for a test drive. Now, if that is not a power idea to propel consumers closer towards the point of purchase, what is? In the easy-flowing flash player enabled ad, the creative brains list out the key features of the brand–luxurious two tone interiors, advanced 1.6L Duratec engine, flexi boot space, et al. The slideshow ends with the announcement that the car is priced at Rs.5.70 lakh. The single-minded focus is to make the target group (professionals) Go Fida on the affordability, comfort and style factors...

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More IIPM-Blogs:-
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http://iipmworld.spaces.live.com/
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http://iipm-news.spaces.live.com/
http://iipmglobal.spaces.live.com/

Will Moo be the cash cow?

Now the sweepstakes in the Indian ice cream mart will be about healthy offerings, even as HLL tries to ramp up its food portfolio Alexander invaded this country after conquering vast tracts across the globe. However, in India, his dreams were shattered and he had to withdraw. With a zest matching that of Alexander, many multinational corporations raided the desi soil, but only a few were successful in capturing the market. FMCG giant Hindustan Lever Limited’s (HLL), food ventures (Annapurna wheat flour and salt, Bru, Knorr, Kwality Walls, et al) in India may not have failed like Alexander did, but have nevertheless been overshadowed by nimbler rivals.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

IM2F: I, Me, Myself Fund!

The hypotheses and suggestions made in the IMF World Economic Outlook 2007 are far from reality
The ‘World Economic Outlook 2007’ (WEO), published by the International Monetary Fund (IMF), has once again rendered the veil off the true characteristics of the supranational organisations–the report has proved that such organisations are nothing more than pawns in the hands of developed countries, with the US being the ring master. As the US think-tank is failing to manage America’s burgeoning current account deficit, the IMF is now attempting to be the knight in shining armour, and the WEO report, their latest sword.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

INSIDE THE IVORY TOWER

Professors of international relations counsel today’s leaders & mould policy-makers for tomorrow. But what do they think of the most pressing foreign-policy issues facing the US? In our second exclusive survey, we step inside the ivory tower...

Diplomats and politicians oft en deride academics’ lack of firsthand experience when it comes to the practice of international relations. Cold warrior Paul Nitze once said that much of what is taught to political science students is “of limited value, if not counterproductive, to the conduct of actual policy.” For many policy- makers, the distance from which scholars view the political process is a disadvantage: Academics are simply out of touch with the realities of a rapidly changing international landscape.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Yeh dil maage ‘NO’ more... Aha?

India’s performance at the World Cup left quite a few brands re-thinking their association with cricket. What can be called the last nail in the coffin – is BCCI’s take on the matter. The board has restricted every player’s endorsements to three products. Not more than two players can endorse a sponsor other than that contracted to the board. Only the captain is allowed to write columns. It also issued show cause notices to Tendulkar and Yuvraj for their comments in media which violated the ‘Player Code of Conduct’. Also, the present graded contract system has been done away with and instead an incentive based model has been introduced. However, there is a lot more in fine print which is debatable . Mean- while, media baron, Subhash Chandra has announced the launch of Indian Cricket League (parallel domestic competition) that might end BCCI’s monopoly over the sport.


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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Also Read the Following Websites:-
www.pankajnegi.wordpress.com/2006/09/09/iipm-websites
www.goarticles.com/cgi-bin/showa.cgi?C=271567
www.managementschool.blogmatrix.com/:entry:managementschool-2006-12-01-0003
www.slury.com/story/story-about-iipm-indian-institute-planning-management
www.joeuser.com/Articles.asp?AID=129532
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http://www.iipmfaculty.com/

The dragon decelerates!!!

The gargantuan Chinese trade surplus saw a decline by indicating a surplus figure of $6.9 billion for the month of March as compared to a surplus of $23.8 billion for the month of February. If one takes into consideration the growth rates, the export growth rates of the country hit a five year low of 6.9%(annual) as compared to a robust 51.7% for the month of February. Of late, the Chinese government has introduced an array of cuts in export tax rebates in order to discourage exports of certain products which are sold abroad.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Also Read the Following Websites:-
www.pankajnegi.wordpress.com/2006/09/09/iipm-websites
www.goarticles.com/cgi-bin/showa.cgi?C=271567
www.managementschool.blogmatrix.com/:entry:managementschool-2006-12-01-0003
www.slury.com/story/story-about-iipm-indian-institute-planning-management
www.joeuser.com/Articles.asp?AID=129532
http://www.iipm-newsarticle.blogspot.com/
http://www.iipmedi-iipm.spaces.live.com/
http://www.iipm-bestarticle-iipm.spaces.live.com/
http://www.iipm-best-edition.spaces.live.com/
www.pankajsir.42tales.com/iipm-ranked-ahead-of-five-of-the-iims-post489
http://www.iipmfaculty.com/