The last year has seen an influx of luxury apparel brands in India causing Raymond to slip in our rankings 
He walks in with effortless ease at every social gathering, caricatures an aura of himself at every board meeting and affably displays his softer side; he is none other than The Complete Man – that’s the Raymond man donning the Raymond brand hat! Concentrating primarily on promoting quintessential quality and finesse in its offerings, Raymond unlike its competitors continues to pay attention only on its products and not on roping brand ambassadors.
For Complete IIPM Article, Click on IIPM Article
He walks in with effortless ease at every social gathering, caricatures an aura of himself at every board meeting and affably displays his softer side; he is none other than The Complete Man – that’s the Raymond man donning the Raymond brand hat! Concentrating primarily on promoting quintessential quality and finesse in its offerings, Raymond unlike its competitors continues to pay attention only on its products and not on roping brand ambassadors.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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