Despite the marathons and lifetime prepaid wars, the brand image has somehow weakened over the past year
The pug’s been sold, but its footprints remain... The legendary
Li Ka-shing has washed his hands off India, but the telecom General, Vodafone’s taken charge... and while all of us ponder over the truth that out of its 32.99 million global telecom subscribers (end of March 2007), a massive 26.44 million are in India (accounting for a walloping 80.14%! phew!), we wonder what on earth could have convinced Li Ka-shing to wash his hands off the Hutch brand in the Indian sub-continent? But that’s the power of brand Hutch, whose value was tested with acid when the Vodafone- Hutchison (India) deal was taking shape, and whose total valuation today stands at an astounding $18.8 billion!
For Complete IIPM Article, Click on IIPM Article
The pug’s been sold, but its footprints remain... The legendary
Li Ka-shing has washed his hands off India, but the telecom General, Vodafone’s taken charge... and while all of us ponder over the truth that out of its 32.99 million global telecom subscribers (end of March 2007), a massive 26.44 million are in India (accounting for a walloping 80.14%! phew!), we wonder what on earth could have convinced Li Ka-shing to wash his hands off the Hutch brand in the Indian sub-continent? But that’s the power of brand Hutch, whose value was tested with acid when the Vodafone- Hutchison (India) deal was taking shape, and whose total valuation today stands at an astounding $18.8 billion!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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