So, what’s the core value that India Today delivers? “We help them shape opinions!”
Some brands create class, some crea
te recognition, and some… legends! The one whose vision is to “enhance, empower and excite minds by creating excellence in media” is the much venerated India Today Group – Pankaj Krishna, its Marketing Manager, told 4Ps B&M. The Group, has business interests in both print and TV space, where it stands tall above competitors. Aaj Tak has become generic for news; in FM space, Red FM is growing fast, and in print, the Group boasts of a diversified portfolio, led by its flagship brand India Today. The Group brought many foreign magazines to Indian shores, including Cosmopolitan, HBR, Golf Digest, et al that only add to credibility of the brand India Today. Not that branding campaigns are being neglected either.
For Complete IIPM Article, Click on IIPM Article
Some brands create class, some crea
te recognition, and some… legends! The one whose vision is to “enhance, empower and excite minds by creating excellence in media” is the much venerated India Today Group – Pankaj Krishna, its Marketing Manager, told 4Ps B&M. The Group, has business interests in both print and TV space, where it stands tall above competitors. Aaj Tak has become generic for news; in FM space, Red FM is growing fast, and in print, the Group boasts of a diversified portfolio, led by its flagship brand India Today. The Group brought many foreign magazines to Indian shores, including Cosmopolitan, HBR, Golf Digest, et al that only add to credibility of the brand India Today. Not that branding campaigns are being neglected either.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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