What an eye-popping slip... from rank 3 last year to rank 19 now!
So why has Nokia shown such a sad performance as co
mpared to last year? After all, the Finnish giant has always been a strong brand in Indian mobile market? Sure, volume-wise, India’s consumption of Nokia has been increasing, but the brand appeal has taken a beating with a steady stream of people queued outside Nokia Care Centres lately (growing list of complaints against N-series). Also Nokia’s continued emphasis on high-end phones has decreased its appeal, as many of the newest users are people with limited budgets. Yet analysts do emphasise on the brand’s massive recall value even today.
For Complete IIPM Article, Click on IIPM Article
So why has Nokia shown such a sad performance as co
mpared to last year? After all, the Finnish giant has always been a strong brand in Indian mobile market? Sure, volume-wise, India’s consumption of Nokia has been increasing, but the brand appeal has taken a beating with a steady stream of people queued outside Nokia Care Centres lately (growing list of complaints against N-series). Also Nokia’s continued emphasis on high-end phones has decreased its appeal, as many of the newest users are people with limited budgets. Yet analysts do emphasise on the brand’s massive recall value even today.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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