Despite the fact that the flagship Star Plus 
has been branded as boring in most recent surveys, and despite the fact that it hasn’t done anything extraordinary in the past one year, except Star Parivar Awards, it is the Star Network which reigns in the Brand Awareness Category. Apart from Star Network, other brands that have made to this list are Airtel, Pepsi, ICICI, Microsoft, Infosys and Mercedes. While most of these brands have made it to the list due to their aggressive and comprehensive marketing strategies during the past one year, it is Infosys and Mercedes (to a certain extent) which have entered solely on the basis of their operational efficiency, strong brand legacy and word of mouth publicity. Interestingly, only 5 of these 10 brands depend on star power or celeb ambassadors to boost their brand awareness.
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has been branded as boring in most recent surveys, and despite the fact that it hasn’t done anything extraordinary in the past one year, except Star Parivar Awards, it is the Star Network which reigns in the Brand Awareness Category. Apart from Star Network, other brands that have made to this list are Airtel, Pepsi, ICICI, Microsoft, Infosys and Mercedes. While most of these brands have made it to the list due to their aggressive and comprehensive marketing strategies during the past one year, it is Infosys and Mercedes (to a certain extent) which have entered solely on the basis of their operational efficiency, strong brand legacy and word of mouth publicity. Interestingly, only 5 of these 10 brands depend on star power or celeb ambassadors to boost their brand awareness.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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