YAHOO!

The brand is in the midst of a storm brewed by its competitors & rising consumer demands...
The last time something worked out for you, what must you have shouted? “Yahoo!”? But when it comes to the world wide web, there’s one name that has crafted a celebrity position amongst the surfers – Yahoo! “Our first quarter 2007 financial results reflect solid execution against our plan. We remain focused on building innovative products and services...,” asserted a confident Sue Decker, Executive VP and Head of Advertiser and Publisher Group, Yahoo!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

RAYMOND

The last year has seen an influx of luxury apparel brands in India causing Raymond to slip in our rankings
He walks in with effortless ease at every social gathering, caricatures an aura of himself at every board meeting and affably displays his softer side; he is none other than The Complete Man – that’s the Raymond man donning the Raymond brand hat! Concentrating primarily on promoting quintessential quality and finesse in its offerings, Raymond unlike its competitors continues to pay attention only on its products and not on roping brand ambassadors.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

HUTCH

Despite the marathons and lifetime prepaid wars, the brand image has somehow weakened over the past year
The pug’s been sold, but its footprints remain... The legendary Li Ka-shing has washed his hands off India, but the telecom General, Vodafone’s taken charge... and while all of us ponder over the truth that out of its 32.99 million global telecom subscribers (end of March 2007), a massive 26.44 million are in India (accounting for a walloping 80.14%! phew!), we wonder what on earth could have convinced Li Ka-shing to wash his hands off the Hutch brand in the Indian sub-continent? But that’s the power of brand Hutch, whose value was tested with acid when the Vodafone- Hutchison (India) deal was taking shape, and whose total valuation today stands at an astounding $18.8 billion!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

INDIA TODAY

So, what’s the core value that India Today delivers? “We help them shape opinions!”
Some brands create class, some create recognition, and some… legends! The one whose vision is to “enhance, empower and excite minds by creating excellence in media” is the much venerated India Today Group – Pankaj Krishna, its Marketing Manager, told 4Ps B&M. The Group, has business interests in both print and TV space, where it stands tall above competitors. Aaj Tak has become generic for news; in FM space, Red FM is growing fast, and in print, the Group boasts of a diversified portfolio, led by its flagship brand India Today. The Group brought many foreign magazines to Indian shores, including Cosmopolitan, HBR, Golf Digest, et al that only add to credibility of the brand India Today. Not that branding campaigns are being neglected either.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

NOKIA

What an eye-popping slip... from rank 3 last year to rank 19 now!
So why has Nokia shown such a sad performance as compared to last year? After all, the Finnish giant has always been a strong brand in Indian mobile market? Sure, volume-wise, India’s consumption of Nokia has been increasing, but the brand appeal has taken a beating with a steady stream of people queued outside Nokia Care Centres lately (growing list of complaints against N-series). Also Nokia’s continued emphasis on high-end phones has decreased its appeal, as many of the newest users are people with limited budgets. Yet analysts do emphasise on the brand’s massive recall value even today.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

INFOSYS

Despite the appreciating rupee, Narayana Murthy & Co. are going great guns
“We provide solutions for a dynamic environment where business and technology strategies converge,” so claims Infosys. And the Indian IT icon remains focused on top notch technology solutions at competitive pricing. Does it advertise? No! Not ever. Yet, it manages to stay in the news for its ambitious global deals, resplendent results and great HR practices. Be it succession planning (with Narayana Murthy stepping down as Chairman and Nandan Nilekani handing over the CEO position to K. Gopalakrishnan this June) or emphasis on the intellectual development of employees, it keeps Infosys in the limelight. Another strategic feather in Infosys’ cap is the manner in which its founder Murthy has conducted himself. Add to that his numerous social initiatives and it all works as amazing PR for the Infosys brand image.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

BRAND AWARENESS

Despite the fact that the flagship Star Plus has been branded as boring in most recent surveys, and despite the fact that it hasn’t done anything extraordinary in the past one year, except Star Parivar Awards, it is the Star Network which reigns in the Brand Awareness Category. Apart from Star Network, other brands that have made to this list are Airtel, Pepsi, ICICI, Microsoft, Infosys and Mercedes. While most of these brands have made it to the list due to their aggressive and comprehensive marketing strategies during the past one year, it is Infosys and Mercedes (to a certain extent) which have entered solely on the basis of their operational efficiency, strong brand legacy and word of mouth publicity. Interestingly, only 5 of these 10 brands depend on star power or celeb ambassadors to boost their brand awareness.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Furari Bed - 11,110 INR

Aww, come on... if you can splurge on those water filled mattresses, muslin bed sheets and swanky cars, why not spare a thought for your four legged companion. That's the concept behind these luxury 'pet car beds' that come as furry Ferraris to cozy yellow taxis. These beds from Wrapables will ensure your dog fulfils his dream of the 'high life' – zooming in cars, sticking his head out of the window etc.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Money Matters

While banks in India do foresee a huge potential in the coming three to four year and have chalked out aggressive plans, investors are not willing to look beyond the next quarter. Perhaps that’s why ICICI shares plummeted by almost 10% when K. V. Kamath, CEO, ICICI Bank announce dan equity dilution plan of Rs.20 billion to fund the $500 billion investment in the next couple of years. State Bank of India will also tap capital markets for more funds in the current fiscal year to fuel the expectations of the growing economy. Besides, banks also need to bear the capital charge once Basel II norms are implemented. Hence, banks need to augment the capital base. While private banks have many options to choose from, its the public sector banks, which would need to ponder over resource mobilisation.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

A new dawn

Free-market wins in socialist France
The world was made to believe that France is the staunchest socialist bastion in Europe. The lethargic French workforce, which constantly demands more leaves & cussedly holds on to state sponsored benefits has a lot to do with it. These ill-conceived notions got a beating, when the French public, in an emphatic verdict elected the right wing candidate Nicolas Sarkozy (53.06% votes) against the socialist Segolene Royale (46.94% votes). That this was the third consecutive defeat for the socialists only proves that the French people are now genuinely interested in
uplifting the country from the sluggish growth rates that have been afflicting their economy.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

A ‘FOX’y coupe!

Murdoch’s eying bigger things...
What befalls when one shareholder holds the magical key to all decision- making? Crudely, is Rupert Murdoch’s thumping 92.3% voting right in News Corp. justified? Well, for the records – it is! His endeavours to build the $70 billion media empire speak volumes about his capabilities. And the latest is his bold $5 billion bid for Dow Jones & Co. on May 1. Of course, the Bancroft s, who own 24% economic interest & 64.2% voting rights in Dow Jones, aren’t so overwhelmingly pleased. Furthermore, one wonders what makes Murdoch so excited? While pocketing an entity which owns brands like The Wall Street Journal (WSJ), online news-services Market watch and Dow Jones Newswire, makes sense, isn’t $5 billion (premium of 65% over its mcap on May 1) a bit too much?

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative